As a part of the annual activities of DAL team; our Managing Principal Dalal F. HARB attended the international annual Furniture exhibition, Salone Del Mobile, in Milan, following an invitation from the Italian Trading Company (ITA).

The 2023 edition of the Salone del Mobile Milano extended across a full floor, offering a completely renewed experience to regular visitors of the fair.

Colourful, geometric, ultra-pop: the new vocabulary of design was there to lead us through. With a intensive programme full of B2B meetings with the renown avant-garde designers of Milan and Italy, we were discussing forms, colours, ergonomics, materiality throughout the day.

The checkerboard booth organization was upgraded to an itinerary in the shape of an irregular ring, turning the fair into an engaging and contemporary business-exchange platform, with fluid flows and a spatial layout that helped visitors find their way and increase exhibitors’ visibility.